Recreation Demand of Consumer with Experiential Marketing in Festival
نویسندگان
چکیده
منابع مشابه
Consumer Surplus with Apology: A Historical Perspective on Nonmarket Valuation and Recreation Demand
When economists first turned to applied benefit-cost analysis in the 1930s and 1940s, prices were the only widely accepted measure of benefits. Perhaps surprisingly, economists did not consider measures like consumer surplus, which seemed quite foreign. Consequently, when they turned to nonmarket valuation for goods like outdoor recreation, their constructed demand curves seemed less informativ...
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متن کاملTitle: Rethinking Experiential Learning in Marketing Education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
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ژورنال
عنوان ژورنال: Procedia - Social and Behavioral Sciences
سال: 2011
ISSN: 1877-0428
DOI: 10.1016/j.sbspro.2012.02.056